A series of mini-docs and launch films for Rio Ferdinand’s boxing campaign with Betfair.

I shot/directed a series of mini-docs and adverts following the journey, working closely Ferdinand and his trainer, Richie Woodhall. Delivery included Youtube mini-docs, Facebook/Instagram optimised films and adverts.

The launch film was produced by Pitch Marketing Agency and directed by Lee Cheeney, I DOP’d the film.